"What will be left for humans when the robots arrive?
It’s obvious: creative jobs, jobs that need empathy, jobs where you’re generating ideas, jobs where you’re problem solving. All these are undervalued in schools"
- Peter Hyman, School 21. Stratford. London.
Matt has been travelling the world helping people and organisations become more creative so they can produce better ideas, faster. Seven years ago he embarked on his best journey, fatherhood. As a Dad, his thinking has naturally focused on his children, their world, and the one they will inherit. Through this focus, and his innate insight driven view of the world, he began with an idea, which has now grown into BIFKiDS.
Starting with Ideas Girl (and coming soon Ideas Boy) BIFKiDS is a creative problem solving platform and ecosystem built using Matt’s professional expertise and products. In his own words ...
“Kids are naturally curious and fearlessly creative and too often we are educating them out of it - BIFKiDS is here to change that, starting with Ideas Girl”
INTRODUCING IDEAS GIRL (1 MIN)
IDEAS GIRL AUDIO STORY (PRODUCED BY KINDERLING KIDS RADIO SYDNEY)
BIF KiDS FOR BRANDS
“CSR, sustainability, purpose, these are all iterations of the same thing, all moving towards an unavoidable new normal. At some point in the near future we need to live in a world where all business has a positive social and environmental impact on the world, and the brands that do this for real will be the winners.”
- Jamie Burdett, 20 years in innovation and sustainability
Through Matt’s work with some of the world’s largest brands he knows a thing or two about corporate need. He also understands their requirement to innovate as rapidly as possible towards positive change. Brands in the modern world are about what they do and tell, rather than just what they tell. Their stories must emotionally engage their audiences on a deep enough level to connect with global and local concerns that people are now all too aware of.
They must go way beyond just the provision of goods and services to become the leading force for a shift towards a more equitable and balanced world. We are seeing this shift through the actions of some of the world’s leading companies and it provides hope that this will be an accelerating journey that has already started.
Within this, BIFKiDS can play a role.
With the Sustainable Development Goals as a guide to what’s needed, more briefs perhaps than goals, BIFKiDS works with brands to create solutions:
‘by kids, for kids’
These solutions can be imaginations brought to life as a storybook, shared with a brand’s stakeholders and customers as a communication of their intent - or go even further into new product or service development.
Working with BIFKiDS, we help brands understand a great question, convene groups of children connected to their companies and provide a process that produces amazing communication assets, a beautiful story and a fun project.
E.G. BIF KiDS COLLAB WITH POWERSHOP NZ
FOR ENQUIRIES PLEASE CONTACT BIF FOUNDER MATT HART