BIF (Better Ideas Faster) is a set of products that codifies the science of innovation and the art of creativity to democratise for business today and young talent of tomorrow.
Twenty year's proven with leading global brands and organisations, BIF is designed to grow people's capacity for better, faster creativity and build new cultural capabilities for insight-inspired innovation. Starting with kids…
"What will be left for humans when the robots arrive? It’s obvious: creative jobs, jobs that need empathy, jobs where you’re generating ideas, jobs where you’re problem solving. All these are undervalued in schools”
Peter Hyman, School 21. Stratford. London.
Hettie has a secret super power that only her dog Ruff knows about... under her bed is a box of imagination that helps her become Ideas Girl. Can you use your creativity to help her solve the problem…?
Matt Hart is an innovations guy, husband and father of two. He has spent the last 20 years sparking creativity in the world’s largest organisations. And now he wants to do the same for kids.
‘Kids are naturally curious and fearlessly creative and too often we are educating them out of it. BIFKiDS is here to change that, starting with Ideas Girl.’