FANDOM FOR NEXT-GEN IDEAS
Fandom? It’s first understanding audience behaviour, then applying the insight to create and connect better ideas with biggest possible audience.
Fandom is what I’ve been doing, mostly under the radar, for the past 15+ years. My client work has included everyone from global brands, artists, celebrities and products, to publishers, education, big tech, rights owners and more, and has literally added hundreds of millions of new fans across these client projects.
FANDOM IS WHAT THE WORLD NEEDS
We have to urgently innovate fans of new, sustainable ideas that truly change our world. We have to create and connect ideas that solve global problems. We have to use brands and ideas as agents of change. We have to innovate enterprises - both new and existing - that people choose to support because they combine profit with real purpose.
Fandom is what will increase the propensity for people to actively choose world changing ideas in place of those that continue to profit at any cost.
THE BIF FANDOM PROGRAM
Our next works-in-progress is creating the BIF Fandom Learn-and-Do Program. It’ll be for any and all involved in trying to build and grow audiences for better ideas; from the likes of next-gen startups to first mover global corporates, from social enterprises and B-Corps to education and not-for-profits.
I believe modern activism is an act of innovation. This is my activism; helping you start, build and grow fans for your global problem solving ideas.
Creator of Fandom.