"Creativity is the new productivity. Most brands have spent years getting their backend tech infrastructure together. Now it’s time to showcase what they do with that infrastructure and that’s where 'people' come in. Until the next Productivity curve explodes with General Purpose AI……creativity across all business’s will become the main driver of growth"
- JC Oliver, Global Chief Creative Officer at Unlockd
BIF People is the learn-by-doing program to quickly realise creative potential. Derived from 20 years of proven innovation, BIF People codifies the behaviours of creativity to democratise for business today and young talent of tomorrow.
BIF People solves the problems of 20th century innovation i.e. ideation only happening in brainstorms! Rather, BIF connects with an agile approach to learning and doing, baking skills and processes into a core set of behaviours. The result is turned on creativity; renewed belief in it's value and confidence to become an ideas person.
BIF PEOPLE PROGRAM
BIF People embraces audible, visual and kinaesthetic creative learning styles:
- digital learning content is podcasts, short videos and resource toolbox delivered in our BIF app
- analogue learning is via the BIF People Manual designed for use as a personal program journal
- experimental doing is masterclasses and facilitated workshops using real business challenges
This blended combination of digital learning and experiential application delivers people development and new innovations:
- confident creative people
- new insightful capabilities impacting daily culture
- positive ROI from ready-to-activate insights and ideas as direct program outputs