Start, build and grow the widest possible audience
People - of all ages and in all markets - are radically changing how and why they engage with ideas in their lives. People's propensity to connect and consume different ideas is no longer defined by traditional demographics of age, gender, location, income and family status.
Businesses - of all kinds and in all markets - are failing at applying old demographic models to understand 21st century audience behaviour and apply that understanding to connect brands, products and services.
The problem in this social century is how to obtain a better view of people - customers, consumers, audiences, fans - in ways that transform data into insight-inspired ideas that can play meaningful roles in people's lives.
The BIF Audience solution is simply called Cone™.